Marketing Textbook
Marketing is the act of facilitating the exchange of a given commodity for goods, services, and/or money to deliver maximum value to the consumer. From a societal point of view, marketing is the link between a society's material requirements and its economic patterns of response. Marketing satisfies these needs and wants through both the exchange processes and building long-term relationships. Marketing can be viewed as an organizational function and a set of processes for creating, delivering, and communicating value to customers, and managing customer relationships in ways that benefit the organization and its shareholders. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behavior and providing superior customer value. The set of engagements necessary for successful marketing management include capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering and communicating value, creating long-term growth, and developing marketing strategies and plans. Table Of Content : 1 Introduction to Marketing 2 Marketing Strategies and Planning 3 The Marketing Environment 4 Consumer Marketing 5 Business-to-Business Marketing 6 Services Marketing 7 Global Marketing 8 Pricing 9 Products 10 Branding and Packaging 11 Marketing Channels 12 Integrated Marketing Communications 13 Advertising and Public Relations 14 Personal Selling and Sales Promotion 15 Social Media Marketing 16 Social Responsibility and Ethics in Marketing 17 Introduction to Nonprofit Marketing The eBooks app features allows the user to : Custom Fonts Custom Text Size Themes / Day mode / Night mode Text Highlighting List / Edit / Delete Highlights Handle Internal and External Links Portrait / Landscape Reading Time Left / Pages left In-App Dictionary Media Overlays (Sync text rendering with audio playback) TTS - Text to Speech Support Book Search Add Notes to a Highlight Last Read Position Listener Horizontal reading Distraction Free Reading Credits : Boundless (Creative Commons Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0)) FolioReader, Heberti Almeida (CodeToArt Technology) Cover by Designed by new7ducks / Freepik Pustaka Dewi, www.pustakadewi.com
Difogou Bethuel
Thanks for the app . I'm warried because the app keeps on sticking where it is writing " Title , author and licened " . I which this problem is fixed because I know the app is good cause it once left that position and I enjoyed the content , but it oftenly sticks where title ,author etc is writing . The reason y I still keep this app is because i enjoyed the content and I hope the problem will be amended as soon as my feedback is been read .
Clyde Vincent
very helpful... I love this app
Goodnews James
This is the best mobile text book i have had, it is a good one.please make provisions for a government Text I can't find it
ELI Elkana
This is a great app that is much important to marketing students and even those in the marketing field.
Peter Nwankwo (EASTKID)
I love this app very well, it's very much better than any other app... Brethren go download it Please make provisions for more test books like Civic and government
Michael Simbeya
I am advising every one app is best with no dought. Thanks alot to designer and the publisher of this app
Benjamin Chillion
Generally very interesting read and amazingly helpful in my classes.
Mustapha Progress
This app is a good one bt de only reason y am nt givin dis app 5star is dat dey did nt make provisions for art student textbooks e.g civic, government, especially litratyre in english
Amarachi Angela
This book is truly a life saver and very supportive 😊 thank you for creating this app and other wonderful learning app.
Raymond Esin
It's a very good textbook it has easy understanding
Uju Obodoakor
Less than a star. It does not open to start with
Adekunle Stella
I have tried out your Economic textbook it is ok for me but please make an effort in producing an app for Government and Civic textbook
Oluwatosin Segun
Slow in downloading Not all topics are there.
Oluwafunmilayo Ajoke
Very detailed and understands
Korede Olamide
I love it , because it is very interesting
Jumbo Precious
I love this app it has everything i wanted, do you have civic education app? Please reply to my comment.
Bashiru Mustapha
You really did well in this particular app(marketing)
Marvellous Agu
It was fantastic learn with this app, i enjoyed it
paul jeysan
If you are into business this book will really help
Eugene Zhia
It's very good for learning